The year brought AI to the mainstream where numerous businesses warmed up to it, adopted it and reaped fine results. Digital Marketing, being immensely data-driven, has been among the early adopters of both AI and witnessed enormous effects. Digital Marketing is all about harnessing the power of data to produce campaigns that are customized to match the needs and interests of the consumers. Interacting with the customers at the perfect time on the perfect platform with the ideal message is essential to a campaign's success. The competitive edge for a marketer is dependent on how quickly one can assess the incoming data and recalibrate a campaign to outmaneuver the competition.